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Values-based recruitment is an evidence-based approach that enables employers to understand a candidate’s values, behaviours and attitudes, and assess whether they align with the values, culture and expectations of the workplace.

Recruit people who share your values. Values-based recruitment helps you identify candidates whose values, behaviours and attitudes align with your organisation and the people you support. 

Rather than focusing solely on skills and experience, it helps you recruit people who are more likely to deliver compassionate, person-centred care and thrive within your workplace culture. 

Employers who use values-based recruitment have reported a range of benefits, including lower recruitment costs, improved staff retention, better performance and a positive return on investment. 

Whether you're an individual employer or a larger organisation, this toolkit provides practical guidance to help you introduce and embed values-based recruitment across your recruitment and retention practices. 

Watch: Values-based recruitment – What does it mean? to learn how values-based recruitment can support individual employers.

The five stages of values-based recruitment

The toolkit follows five simple stages to help you attract, recruit and retain the right people. Each stage includes practical guidance and resources to support implementation. 

1. Articulate :Define the values and behaviours that are important to your organisation and communicate them clearly to current and prospective employees.

2. Attract: Promote your vacancies in a way that appeals to people who share your organisation's values and purpose.

3. Apply: Design an application process that enables candidates to demonstrate their values, behaviours and motivation.

4. Assess: Use interviews and selection methods that help you identify candidates whose values and behaviours are the right fit for your organisation.

5. Assimilate: Support new staff through induction, supervision and ongoing development so they understand your expectations and can put your organisational values into practice.

Further support

We offer a range of resources, guidance and support to help you recruit and retain a skilled, committed workforce.

• Locality managers – Work with employers to answer questions, signpost resources and connect organisations with local networks and support.
• – A guide from Partners in Care and Health, featuring examples of good practice and advice on implementing values-based recruitment.
• Blogs and articles – Hear from employers across the sector.
• Putting adult social care workforce retention into action – Evidence-based guidance to help improve recruitment, retention and workforce stability.
• Adult Social Care Workforce Data Set (ASC-WDS) – Benchmark your recruitment activity using workforce data from across the sector.
• Programmes – Access one-to-one support to help you embed values-based recruitment and strengthen staff retention.

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